boitoi boitoi

Growing up in a small town in the middle of America, self expression was not encouraged. Try out for the sports team. Go to college. Get married. Wear these clothes. Style your hair like this. Look a certain way. Check the right boxes and you’ll live a happy life.

I struggle to fit into that box, so I wanted to create something that encouraged self expression and made you feel okay being you. To try new things. To have interests that are different than others. To paint your nails. To dye your hair. And maybe do some good along the way. The first person I shared this idea with was Tell, who instantly joined forces.

But it’s tough to scale a nail paint brand that only sells online. We need to make the jump to retail, but to make that kind of leap, it requires a full time commitment which I can’t support in my life right now.

Since we started 2 years ago, (with help from friends and family) I’ve packaged every order, worked to manufacture the paint, run this account, designed and managed the site…it’s a big undertaking on top of having another full time job.

Thank you to everyone who took the time to spread our mission, buy our product and who loved what we stood for. I’m so grateful to all of you who took time out of your day to come along for this ride.

We sold a lot of paint in June and have some amazing charities who will benefit from your purchases which we will share soon! All remaining nail paint is for sale at a low cost to clear out the inventory.

All final orders will ship out at the end of July.

xoxo,
boitoi