Why boitoi?

I grew up in a small town. If this town had a slogan it would be the opposite of Be Your Own vibe. Fall in line. Sameness was the desire and uniqueness discouraged.

I first realized I was different in fifth grade. I wanted to go as Britney Spears for Halloween and my Dad threw a fit. I ended up going as an older age bride. I didn't understand what the big deal was or why this was "not okay."

We're only on this planet for a short period of time and with this time the most authentic thing one can do is be true to themselves. We want to create a world full of self-expression, where each one of us feels comfortable being their unique self. I want to be the most authentic and honest version of myself, because that's what leads to my happiness.

Sometimes that means wearing nail polish or bleaching my hair.

Sometimes that means wearing skin tight jeans and skateboarding by the beach. The point is it doesn't matter. The world is filled with enough hate. That's not what this is. We lift and love only.

A world filled with people being true to themselves is our mission and if we can make a small dent in that than this was worth putting out into the world. We're only getting started and we're excited for you to join us on this mission.